The Algorithmic Dance: YouTube’s Adpocalypse and the Gatekeeping of Cultural Content on Digital Platforms

Abstract

Summary of the document's abstract, highlighting the main research question, methodology, and findings.

Introduction

Introduction to the topic, including background information about YouTube’s Adpocalypse and its significance for content creators, advertisers, and viewers.

Theoretical Framework

Outline of the theoretical framework or models used in the study to analyze YouTube's content gatekeeping mechanisms.

Case Study: YouTube's Adpocalypse

Detailed examination of the Adpocalypse, including its causes, timeline, and impact on content creators and advertisers.

Analysis

Analysis of how YouTube's algorithms serve as gatekeepers for cultural content, including specific examples or case studies highlighted in the document.

Discussion

Discussion of the implications of YouTube's algorithmic gatekeeping on cultural diversity, freedom of expression, and the digital economy.

Conclusion

Conclusion summarizing the key findings, their implications for future research, policy, and practice, and any recommendations made by the authors.